Why Traditional Retail and Niche Games Don\'t Work
 

An excerpt from our most recent Blog:

The Big Picture – 2004

Okay now for all those numbers… Last year, sales of Computer Games (and I am not including Video Games – the Console Game Market) was down $100 million dollars from the $1.2 billion mark in 2003. There were two, count ‘em, two games that had sales of 500,000 units and 18 games that had sales of 250,000 units or more. It is projected that less than 6% of all Computer Games made a profit. Based on the varying definitions of what is a new release, it is hard to know for sure how many products were released in 2004, but a number that I can live with is 1100 titles (in 1999 that figure was over 2200 titles). The average budget for development of a computer game is now over $2 million per title. And the average breakeven point in unit sales is around 110,000 units. The average retail price point is $24.45. And the average game at retail sales under 5,000 units!

Read this blog here.

Re: Why Traditional Retail and Niche Games Don\'t W
 

Tim, I found the peace to be very eye opening. This just goes to show you that you learn something new each day. Thank you for providing us with the information and hopefuly an new outlook on the nitch market and how those games are sold.

Re: Why Traditional Retail and Niche Games Don\'t W
 

Thanks Atrocities. ANother blog on this subject will be up soon!

Re: Why Traditional Retail and Niche Games Don\'t W
 

Wow I never thought it was that hard to get a succesful game in the retail market. Gives a whole new perspective on what you guys are doing here for all of the niche games.

Re: Why Traditional Retail and Niche Games Don\'t W
 

These articles area really useful and provide me with some much needed insight into the gaming industry. Thank you!

Re: Why Traditional Retail and Niche Games Don\'t W
 

If it were easy, there would be many more publishers out there! Remember the 1980's?

Re: Why Traditional Retail and Niche Games Don\'t W
 

Your welcome Klvino.

Re: Why Traditional Retail and Niche Games Don\'t W
 

Actually I don't remeber the 80's I was 2 when they ended. http://forum.shrapnelgames.com/images/smilies/happy.gif

I know what you mean though

Re: Why Traditional Retail and Niche Games Don\'t W
 

Oh God, I'm old...

Re: Why Traditional Retail and Niche Games Don\'t W
 

ROTFLOL, Richard and I were thinking the same thing. We're getting old!