[Jmenschenfresser]

The Story

Just one minute of injury time left in a tied up in a championship hurling match and a vicious foul creates a chance for the commercial’s protagonist to hit the game winning shot. Stepping up to take the shot as the crowd goes wild, our man's mind spins out of control. His doubts turn the opposition into gladiators bristling with steel in an impossibly distant goal, the spectators on the sideline take the form of Gunmen and bared-teeth primates looming menacingly.

With a deep breath the player looks down. He sees himself and the coveted championship trophy held aloft on the shoulders of exuberant fans, victoriously sipping a well-earned pint of creamy GUINNESS® stout. Inspired by the vision of success he whips the ball up off the ground.

If you want it, you've got to believe.

In case you don't know much about hurling - one of Ireland's two national sports and one we're proud to sponsor over there - it's considered to be the world's fastest ball game. Two teams of 15 armed with wooden sticks (hurleys) chase a small leather ball (the sliothar) aiming to drive it over the bar of the opposition’s goal for one point, or into it for three. Think hockey with a high bouncing ball and you'll get the general idea. It's no game for the faint-hearted though, and can be as aggressive and violent as it is graceful and exciting.

This is taken directly from the Guinness website about that ad.