[Suicide Junkie]

Perhaps if they said:
We currently have only X MegaWatts of power... that's Y KiloWatts per household in the affected area.

Here's a list of common household items and the power they use up. Are you using more than your share?
Then end with something like: If you were to turn off three lightbulbs, then the Joneses would have enough to get their freezer back on.