[Erax]

This may surprise some of you, but down here McDonald's is in many ways an admirable company. They have a standard for quality, which many of our national fast-food chains do not. While expensive for the average Brazilian, they are still cheaper than comparable competitors. Their employees are always polite - it's impossible to have an argument with them because they always agree with you. Their places are generally clean and tastefully furnished. The food is always the same, but they usually come up with a dozen 'special' recipes every year. Every year they have a 'charity day' in which all of the Big Mac sales are donated to child cancer hospitals. Much of this is probably because they are run as a franchise, so most decisions are made on the spot and not in some boardroom half a world away. I personally have nothing against them.