[dogscoff]

I've said it before and I'll say it again: Memetic marketting. You create an advert so cool/funny/entertaining that everyone emails it to their friends who
send it to their friends...

I recommend a little game: Druk-man or such ('mineral planets are the best!'). You stick a great big advert for SE5 on it and then release it into the wild. Within a month there could be thousands of potential customers checking out Malfador's site.

A few such games were created and posted here a while back. I remember there was a simple scrolling shooter that used graphics from SE4. Something along those lines would be ideal.