I voted Star Wars, nothing can undo the damage that Voyager did to me, nothing... Well Jar Jar and the Chemistry between Padme and Anikin came close.
Both have their conns, both have their pros,
In the end the SW pro's outweigh even DS9 (my favourite ST series). Many of the books in SW are crummy, but not on the level of ST's book franchise. I still come back to Zahn's work on the SW book franchise... great stuff, better movie material than ep 1 and 2 have generated. Just the overall dynamic of the thing...
Bounty Hunters, Smugglers, Slavers, ALliances, Planets Divided etc Star Trek almost seems black and white in comparison. Not to say Trek is bad, its just went for a 7 year slide with Voyager and when/if I figure out where Enterprise is going we'll see if we have to tak on another 5
ST Movies vs SW Movies? No question there, no ST movie comes close to the original triology.