That's a brand-new extra-crispy enhancement.
In a nutshell, your Pretender God will be given divine titles after its name based on the powers you define for it upon creation. There are, according to one post, about 200 different titles, so there's not much worry about them growing stale for awhile.
They're mainly for flavor, really, but they add quite a bit of that. They also have the side effect of letting you get a glimpse into the kind of powers enemy Pretenders have, and that's rather slick.