[apoger]

The current price is too steep.

My best suggestion (still) is for IW to offer the game as a download and sell for $30. They can email a product key to the buyer. Many companies have done this and it works just fine. This would cut the production costs dramatically, while probably offering the same or better profit per unit. The low price and ability to "impulse buy" would increase sales greatly.

That's it, I've said my piece. I won't mention it again. And apologies to Shrapnel for suggesting that IW dodge the middleman.