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Originally posted by apoger:
The current price is too steep.

My best suggestion (still) is for IW to offer the game as a download and sell for $30. They can email a product key to the buyer. Many companies have done this and it works just fine. This would cut the production costs dramatically, while probably offering the same or better profit per unit. The low price and ability to "impulse buy" would increase sales greatly.

That's it, I've said my piece. I won't mention it again. And apologies to Shrapnel for suggesting that IW dodge the middleman.

I support that, with a downloadable manual though
I got GalCiv this way just 10 minutes after release , it was very cool and avoids waiting for delivery as well as shipping/taxes/customs.
Piracy could be a concern, but frankly I don't think they will be much pirate activity around Dom2, so a simple reg key system would be sufficient protection IMHO.