Ok, well we've got a few people signed up already. Something I've noticed, a lot of have chosen names that appear to be ship names. That's ok, you can name your "empire" whatever you want, and your PBW player name doesn't even have to match your actual player name in game. Remeber though that through the course of the game you will probably have more then one ship. Often more then one at a time, at the least you'll go through susecsive ships as you advance. Of course you can always name your ships USS Enterprise if you want, but if you use different names through the game it's might be confusing if your "empire" name in game is USS Enterprise.
You could use a company name if you want too role play some sort of trade guild. Or the name of your main character maybe. It's up to you. Whatever you choose we'll all be able to sort it out I'm sure.
