In the paper here for the Last 2 days they have stories about Richard Bransons new company "Virgin Galactic" which claims in 3 years they will start space trips for $A300,000 (which is about $US210,000) for a 4min flight. It has him holding up a model of SpaceShipOne with Virgin markings, and it says they are going to build a small fleet. One entrepenuer here (who runs an electronics store chain) says he'd be willing to do it but only if he gets to be the pilot (he's a bloke who once flew a helicopter across Antarctica)
http://www.virgingalactic.com/