[alexti]

Arryn said:

Thank you very much for posting that link! While it's the opposite of your intention, you actually backed up my position(s):

That's why I said that it depends how one defines "work". If the goal is to sell through retail to make profit, than it didn't work. If it was done for vanity or for publicity, that it worked. For example, some people pay to publish their books.

Arryn said:
The article also conclusively states that Stardock (1.) doesn't have a significant problem with piracy from digital downloads, and (2.) is showing a healthy profit (or at least paying all their bills) by going that route.

Stardock is showing healthy profits because they sell other (non-game) products, that's also a reason why it was worthwhile for them to invest into electronic sales software and infrastructure. Brad was mentioning that he was prepared to take loss on GalCiv for Windows from the very beginning. And, interestingly, in each of his attempts to sale various Versions of GalCiv through different retailers he got burned every time. Not sure why he thinks it will be different next time Maybe, having his games in retail stores helps to promote his business software, so he doesn't mind taking a loss.