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alexti said:
If it was done for vanity or for publicity, that it worked.
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If Brad's intention in selling retail was solely advertising, that's still a valid reason. Making a profit from doing so would be a bonus in that case. However, I sincerely doubt he'd go through the effort of getting hitched with Ubisoft if he didn't intend to seek a profit from retail. Seems to me that the possible "reward" from using that as an ad technique wouldn't outweigh the effort involved. I'd think he'd get a better bang for the buck advertising in other ways. Which leaves the profit motive, since Brad doesn't strike me as the vain type.
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alexti said:
Brad was mentioning that he was prepared to take loss on GalCiv for Windows from the very beginning.
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Has he said, anywhere, that he has actually lost money on GalCiv sales? Or that GalCiv's Online sales aren't profitable?