Every news organization has a bias. Every individual reporter has a bias. The problem is when said organizations/reporters claim to be presenting objective material. You don't have to editorialize to slant your report. The information you include/don't include, the wording, the order of presentation, the sources you select for your quotes, the editing done on your quotes, even the obvious lack of an opinion—all these can and do slant every report. An unbiased report is impossible. If reporters were simply honest about their viewpoints, news could be put into better perspective.
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Liberal bias!?
More people watch fox news than any other news channel.
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That doesn't mean the traditional mainstream news channels don't have liberal bias; it only shows that more and more people are preferring the presentation of an alternate viewpoint. They have a different perspective than CBS, ABC, NBC, and the rest, and obviously it's one that people want to watch.
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20 million people get their distortions from Rush Limbaugh everyday.
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And the majority of those people understand that his distortions are just as biased as the distortions they'll get on the evening news. Many of those people are also liberals who listen either because they hate him too much to stop or because they find him entertaining. His success certainly isn't exclusively due to his ability to read news scripts. If unbiased reporting is so vital, why do the Democrats complain that they don't have their own Rush Limbaugh? Obviously, their goal isn't pure-as-the-wind-driven-snow objective reporting, but a popular source to report their own viewpoints.
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Also what most people misconstrue as "liberal" (meaning - they don't use Republican press releases for their news headlines) is really right of center.
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Also, what most people try to pass off as "right of center" or "moderate" is orders of magnitude farther to the left of anything politicians who called themselves "liberals" would have supported 30 years ago. Just because a large number of people have shifted their beliefs leftward does not mean the scale itself has changed. A "moderate" in Havana or Tehran could hardly be considered a political moderate from an objective standard.