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I gather Strategy 1st does business like everyone else in the retail industry? That is, will the game drop in prices once it has been available for a few months? If so, it will be another matter: I would expect many sales of SEIV to have been made months or even years after the game was first published, and those were still profitable. SEV is unlikely to get that kind of window of time while nearing games selling much more quickly.
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Alneyan, this is the retailers' bad and there isn't much the publisher can do about it. If a game doesn't hit a certain turn level (so many copies per week), then the retailer either wants the publisher to take it back (free the shelf space for something that turns faster) or reduce the price (bargain bin it). The publisher can't pay to bring the games back from retail, then turn them around again to get them to the consumer - it would be a losing proposition. So there only option is to reduce the price.
It is why retail is so undesirable for niche games. They can't do the numbers quick enough to keep them out of the bargain bins. They aren't allowed to develop a following, the shelf space is too precious to the retailer.
You should read our blog on "Why Traditional Retail and Niche Games Don’t Work" - posted on 2/24/2005 - for the scary numbers.