Quote:
StrategiaInUltima said:
Apart from SEIV/Shrapnel sites, I have seen NO marketing AT ALL for the game. No ads, banners, whatever.
OK, so I may be wrong, but at least SE has received less makretingn than MOO, and MOO is more of a mainstream game.
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We have done a ton of marketing for SE:IV but over time you spend less marketing effort on a 4+ year old game. Just because folks spend a lot of money on advertising doesn't mean it's smart. We have run ads in the major gaming magazines before but have found them to have little impac on sales. We ran banners for SE:IV for years on most of the major gaming sites, that is until the ROI on banner ads went through the floor.
We have also used a lot of non traditional methods to market SE:IV and all of our games. I won't go into all of them because they are trade secrets
