[Jack Simth]

The only reason that worked, at all, is because he was down, hard, on his abilities; the equation was 1d20 + character level or Hit Dice + target’s Wisdom bonus [if any] + target’s modifiers on saves against fear; the demon had 3 negative levels at the time - so his Hit Dice were down by 3, and he was also down by 3 on his saves - so rather than running 1d20+12+3+11, he was running 1d20+9+3+8. And he was down to 5 hp. One more Smite Evil, or Sneak Attack, would have killed him.

Also, Intimidate takes one full minute - the in combat version takes only a standard action, but also only leaves the target shaken, and only lasts for one round. However, if you have three guys successfully intimidate the same target in the same round, he is panicked and fleeing in a random direction at utmost speed ... for 1 round.