I was a bit shy on the price as well, but I've already gotten my play out of it. When compared to a Disciples or Jagged Alliance it's tough to see that it's worth $35, or Nemesis at $20. But you also have to keep in mind the size of the base. Nemesis hit places like Best Buy - so I'd think that volume would help make up the price differential.
Now I'm basically a solo player (not big on random internet opponents and I can't currently connect due to some weird memory bug anyway) so I'm looking at the campaigns for my play. I am hopeful that there will be additional content in the future. But I've already put a good 15 hours or so on my game - That's $3/hour. And I'll put in at least that much more. Compared to some games I've barely touched, that's pretty good value.

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