Quote:
Tim Brooks said:
Word of mouth. A number of you in this thread mentioned word of mouth as an important marketing tool. It is THE MOST IMPORTANT marketing tool. Every game we have had that has had a huge following, has gotten there not by advertising, reviews, interviews, etc, but by fans word of mouth. It is the most effective form of promotion. So talk up Dominions 3 and Dominions II!
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I agree, but besides the recent foreign interview us fans have received very very little information. As a result when friends and relatives gather then someone tosses the question: "Hey any new games coming out?"....... the gamers haven't heard or seen anything new about DOMINIONS_3 and thus no word of mouth.
Quote:
Tim Brooks said:
You must remember we are still selling Dominions II and although there has been a slow down in recent months, it is still usually one of our top 3 or 4 sellers. Selling Dominions II is the best way of promoting Dominions 3. No?
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Well it shouldn't be your only way of promoting... within the last 10 months there has been very little promotion for Dominions_3. Since Dominions is one of your top selling games it should definitely have an advertising strategy which grows upon getting closer to the release date.
If you want WORD OF MOUTH to work... give those future customers "continously new info" to use for spreading the word. The ohhh lets do advertising only the last 3 months is definitely not the best method.