Quote:
Annette said:
As to the question of when to begin the "hype"...too soon, is no good...too late, no good...I feel like Goldilocks. We don't hold Illwinter, or any of our developers, to a schedule. When it's ready, it's ready. Illwinter does not need the pressure of delivering on some arbitrary timeline, nor are we inclined to request it. We want to minimize the chances of the developement and testing process to be pressured by the "is it ready yet?" mindset. So we begin the "hype" when we feel the time is right. I hope that explains our point of view; we've learned through experience 
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No need to set any specific timeline, we care more about the game being good than being done fast. Gamers are more curious about the content, improvements of artificial intelligence of computer opponents, and new game features. Dropping small pieces of information or screenshots is enough to get word of mouth working. Giving almost zero information for the last 10 months WILL NOT work as well as giving small pieces of information/screenshots for the last 10 months. In fact too much silence is bad because fans become worried or upset as seen with Triumph Studios.
Gal_Civ_2 was(is?) the #1 selling software at Walmart... not just games but all software. It's not enough to only examine what's worked in the past for you, but to examine what's working for others.
That last sentence is true for almost any type of business.