[Tim Brooks]

If the game is at retail this will happen with SEV also. You have to remember, the retail stores have limited shelf space. There are new releases continually coming out. Retailers will drop pricing quickly on titles that don't move off the shelves fast so that they can give that space to a title that may move quickly. Average lifespans of most titles before the price is dropped is 6 weeks. If SEV goes longer that that, they have a winner. But 6 months is about all you can hope for...