This is actually one of the worst times to release a game. Christmas season is Nov/Dec. Sept./Oct. is bad because it is just at the start of school, so back to school shopping has generally tapped people out, and it is too early for most people to be doing Christmas shopping. Instead, they are more likely to buy nothing and save money for Christmas shopping in Nov./Dec.
Honestly, I don't think I'd buy this game on release either. Didn't buy SE4 for about 8 months, and that paid off.
