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Warhammer said:That's their loss then. Some people refuse to buy games, or refuse to buy undiscounted games, etc. That is their own decision and you can't reduce the price of your good to appease a small fragment of your customer base.
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He is arguing that it is more than just a small fragment of the customer base. There probably are many people who weren't sure about whether they should buy Dominions II or not. The fact that Dominions 3 has a hefty and pricy manual might actually make them even more wary, especially as DomII manual wasn't that great. I hope I never have to decide about marketing. It seems to be very complicated business.