[Unwise]

I feel bad answering what is almost certainly a troll post, but I will anyway because I am bored.

Economics 101: suppliers do not set the price of a game, customers do. Oh, sit down and listen. Dom 3 is the most pre-ordered game in Shrapnel's reasonably long history. It will probably go on to become their best-selling game period. This means that either (a) they have priced the game to roughly what it is worth to the buyers or (b, and more likely), they underpriced the game.

So obviously from an economic point of view, the price is more than right when you take the target audience (older gamers who value depth and strategy over "production values").

Also, for the folks who will enjoy the game, the cost of the box is trivial. I will explain:

You will pay a certain amount of money to enhance your leisure time. The amount depends on your personal situation and personality. I for instance am not willing to pay $60 to watch a Will Farrel movie at the theater with my wife ($15 tickets, $15 food, $30 babysitter); that comes out to $30 per hour and it's beyond my comfort level. I am, however, willing to rent that movie for $4 in a few months... $2/hour for entertainment is within my comfort zone.

Likewise, I was willing to pay $20 for Half Life Episode 1, which ran around 6 hours long if your only play through it once... a bit more than $3 per hour, and I'm fine with that. Now look at Dom 2: in the past two years, I have played 20 multi-player games and God only knows how many single-player games. If you take only the multi-player games and assume that I spent a half-hour on each game every day for the past two years (a REALLY low estimate), that comes out to a handy 365 hours for the cost of $50... so 13 cents per hour.

I assume that I will get similar play out of Dom 3, and 13 cents an hour is so deep in my comfort zone that it is not even worth talking about.

Like I said, trivial.