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Old October 3rd, 2006, 09:22 PM

Leif_- Leif_- is offline
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Default Re: lowering the price

Quote:
Maltrease said:
Some people that would buy the game now would instead wait until the price is lowered. Knowing that the price is not going to be lowered means you do not have any reason to not buy the game now.
Indeed. Which is why it can make sense for a company that's somewhat insulated from direct competition, as Shrapnel as an exclusive publisher of distinct titles in a small niche is, to have a stated policy of not downpricing old games. While it might lose some of the fence sitters, others of them will buy the game at a higher price than they otherwise would and, just as importantly, they'll buy the game earlier after launch, at the point where there are bills to be paid. (Cash-flow is often just as important as net income.)
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