[PvK]

Ya, or the ID tracking cards spreading to supermarkets and other stores with checkers forced to say, "You saved $10!" when it is really, "If you don't use a tracking card, we'll overcharge you $10!"

Or, "$100 off with mail-in rebate!", which is really, "We'll overcharge you $100 if you don't give us your address, and we'll do our best to invalidate or lose your mail-in rebate, so we can fink the $100 from you anyway!"

PvK