To point out, the MIT BlackJack team coined Forced Simplification by reducing the game of blackjack from 52 cards (or 104 depending on style) to a scoring of 3 cards.
PDF points out a key point of forced simplification is that it is about the most natural behavior is the most preferred.
Another example of is demonstrated in Apple's keynote speech that introduced the iPhone and further demonstrated when placed against any other smart phone.
http://www.apple.com/
http://www.apple.com/quicktime/qtv/mwsf07/
Google is yet another example of forcing something complex to be simple to use when compared to the previous top dog, yahoo.
http://www.yahoo.com/ vs.
http://www.google.com/
Now while your opinion may be that it is a buzzword, I should point out that games developed with easy of use, usability, and accessibility in mind frequently preform better in the market than ones that are not. Same goes for products in the market, websites, and many more.
The best example of this is the Shopping Cart.
http://en.wikipedia.org/wiki/Shopping_cart#History