I think you guys are forgetting that you already know how awesome Dominions 3 is. For someone who just plays the demo and looks at the cost, it's not nearly the same. It's very easy to spend $60 on something that ends up being complete garbage, so they're looking at the risk that Dom3 might be another one of those situations.
When you're younger, you have far less money and are far more attracted to flash rather than substance. Most gamers can tell you a story about how they saved up their money for the hottest newest game, bought it at full price, and got burned by what ended up being a complete waste of time.
We take that hard lesson with us as we grow up, and even full grown adults with expendable income are reluctant to spend what they feel is a corporate big budget price for an indy game. Of course we can tell them what a fool they are for not getting Dominons, but there is reluctance all the same.
I'm not really sure how to fix this. Obviously the developers deserve the money, but maybe there is a way to create a price break for a Dominions "light" vs. a Dominions "gold". The light version costs less, has full functionality, but perhaps slightly less content. Fewer nations, maps, maybe just Early Era. The gold version would of course be the real deal. Dominions "Light" players could at some point in the future pay the difference to upgrade to gold if they wanted the increased content.
Maybe not the best example, but I'm sure there's some business model that could solve this. Personally, I had to buy a 2nd copy for my friend because he thought it was too expensive. Which meant that I had to wait for his birthday, which meant the world of Dominions went without their God for several months. What a travesty!
