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When you're younger, you have far less money and are far more attracted to flash rather than substance.
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I don't think the price here is as much an issue as the total lack of flash. Forgive me, because I really do love the game, but I do not think it is marketed well. I think one web site with the descriptions of the kingdoms from the book, along with appropriate graphics, could really help sell this game to the right audience. I think most strategy/fantasy gamers will respond to things like "Atlantis is inspired by lovecraft" and so on.
Just a thought, and I make no claims as an advertising consultant, but I do think a bit more "art" needs to go into marketting this game.
-Jeff