http://www.quantcast.com/penny-arcade.com 32,000 unique hits per month
http://www.quantcast.com/poxnora.com 65,500 unique hits per month
http://www.quantcast.com/mmorpg.com 663,000 unique hits per month
http://www.quantcast.com/shrapnelcommunity.com 2,000 unique hits per month
I'm a product development manager and marketing director, so keeping track of website growth and product popularity is sort of my 'thing'. The point of my original post was to say that the game Poxnora, with a very similar potential fanbase to Dominions 3, went from having very few unique hits per month to getting between 50,000 to 100,000 unique hits per month in a fairly short period of time thanks largely to advertisements on mmorpg.com and penny-arcade.com. The reason being is that the main bulk of fans that visit those sites share an interest in deep, strategic fantasy games, often times regardless of graphics.
Pox Nora is a prime example of an alternative turn based strategic game (with dated 2d sprite-based graphics) aquiring broad success. I wouldn't be surprised to see Dominions aquiring similiar success with proper advertising, because :
A. It's different
B. It's fun
and
C. It's deep