Attiring MMORPG/CCCG fans would have heavy consequences for the poor illwinter team.
It means there would be constant debates about how "perma death" in dominions is bad, why no expansion is planned (free content doesn't count for guys ready to invest money each month to continue to play a game or be competitive in it), why graphics are the same with their top notch one month old computer and ten years old ones, frequent flame wars will oppose the partisans of different evolutions of the game, etc... Nothing is worse than the MMORPG public for game developpers tranquility.
(ps : it's a caricature, but...)