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Old March 26th, 2008, 08:26 AM
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Annette Annette is offline
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Default Re: Dominions 3: popularity rising?

Interesting discussion, and one we're following closely. Please allow me to throw in some facts:

Although we don’t advertise on MMORPG, we do advertise on most of the MMO game sites, to the tune of almost 3.5 million Dominions 3 ad impressions last year. We have contacted MMORPG, and just heard back from them this morning. As to BoardGameGeek, we are currently working on an advertising campaign through them. It started as a campaign for Digital Eel’s upcoming board game, Eat Electric Death!, but we are now adding Dominions 3 into the mix. We will see what happens.

We would love to advertise on Penny Arcade, but they just want way too much money. The ads would not even come close to paying for themselves.

Of course, this is terrible time for advertising. The US economy is stressed to the max, and, even in the best of times, ad banners don’t convert well to actual sales. In poor economic times, they perform even less -so we spend a lot of money (yes people still click on the ads, they just don’t buy!)that doesn’t equate to sales.

Several here have mentioned word of mouth advertising, and this is the best way to get actual sales. One well-placed comment in a forum (with a link) will almost always convert to more sales than a $1000 ad.

One last thing. We don’t know how quantcast gets their information either, but their numbers are definitely incorrect. The size of these forums is understated, as is our entire site. The demographics are off also.

Thanks for your suggestions and for supporting the game. Keep 'em coming!
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