Thank you Annette.
(Shrapnel rocks!)
I feel a bit of sympathy for whoever the peel ad idea & implementation belonged to. I can see where it had the potential and intention to be a low key way to advertise, but as with many things that are cutting edge on the net you run into incompatibilities and inconsistencies between browsers and systems.
I have been developing a small web presence for the county that I work for and have found it very frustrating to maintain functionality of the site across different browsers and even versions of browsers. It can be a very trying endeavor.