[Omnirizon]

another way of looking at it would be along the lines of what edratum suggested. it is pure marketing forced by capitalist endeavor. I don't want to open that can of worms. But while some Pmod critics claim that modernism is more of a 'counterfeit culture' than an actual 'counter culture' (similar to Sombre's position), others claim that fault lies not with modernism or Pmodernism, but with capitalism. Capitalism creates the necessity for the boundlessness reflected in modernism.