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S.R. Krol said:
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vfb said:
According to the Shrapnel Blog, it was (is?) very effective, at least in terms of click-through rates. Sorry, lost the link to Scott's blog post.
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Here it is.
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I *did* mention that I've been clicking on the ads 25 times whenever I saw them, and I usually never click on them at all. When I was still under the impression that it was supposed to be some kinda april's fools joke, that is.
P.S.: Plus, those new ads are the only thing that I see. This sweet Firefox extension named AdBlock+ filters out all the other stuff by default, and that extension is extremely popular, if not mandatory. So other people might just not see any of the other ads, too, and thus no clickey.
P.P.S.: Oh and regarding this piece from the blog: "Reaction to the ads have been extremely positive [...] there’s a nice forum thread currently at five pages [...] You even have one community member who changed his avatar to the ad for a while and is now using it as his sig, currently slightly modified." - the word you are looking for is "sarcasm".