Re: Got it!
With regard to the adverts themselves: I find myself picking up game boxes with attractive girls in chainmail on the front and so on, so there's no doubt that kind of thing works (sadly). I think that, apart from those exploitation arguments etc, the main problem with the old adverts was that they just looked poor. It looked like someone had downloaded a picture of a girl and written some text on in MS Paint.
The new ninja looks much better. I think adverts with at least some marginal link to the subject material are much more effective.
I also predict that the male model one will do disastrously.
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