Ar-Kos-Ka-FAIL.
This is a combination of "Aroma", which is a coffe-restaurant thingey over here, "Kos Kafe" which is "cup of coffee" in Hebrew, and "ale" mixed into the "e" of "kafe", because Arcoscephale is full of sandwich eating coffee drinking drunkards?
BTW, I pronounce R'lyeh as "R'lyeh"
