[Agema]

It's not just that the companies are unwilling to innovate, it's that the customers often don't like it either. There's a certain amount of "comfort" playing the same old thing which is what an awful lot of people want. Innovation often actually doesn't sell.

As an example, most experienced wargamers know what a Gettysburg, Austerlitz, Battle of the Bulge or WW2 game is about: they're all resonant names. Make them a Second Battle of Franklin, Battle of Wagram, German Invasion of Crete or Seven Years War game and people just wonder what the hell they're getting and why it matters to them.