[Baron Munchausen]

Originally posted by Richard:
I am a good friend of Brad's but he's wrong.

It requires a different approach to do such a thing Online. It also requires a fundamental understanding of guerilla marketing.

And your right it also requires that you do NOT sell your games in retail. The Online sales model takes awhile to get going, it isn't for those who are impatient .

Hey, if someone wants to lay down a chaff cloud to cover your business model, should you complain? The margins can't be good, they never are in retailing whether it's 'brick and mortar' or 'e-tailing'. So articles like this will cut down on possible competition by making people think it can't be done.