In order to improve our organizational effectiveness and accelerate new games to market, it is crucial that we leverage our global web resources to enable better marketing methodologies, maximize reuse, optimize resource utilization and customer leads, strengthen our centers of excellence and optimize intellectual property (IP) creation. The alignment of the regional PBW resources under the regional general management team will ensure consistent career enrichment within the regions.
I am pleased to announce the addition of Scott Adams to the PBW management team.
