Marketing SE V

[PvK]

Originally posted by Ragnarok:

quote:

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Originally posted by dogscoff:
We should all dress up as Phong/ Druk/ EEE and go hand out demo CDs in town centres and games/ sciffy conventions.

It would be hard to dress up as an EEE wouldn't it? I mean little blue bubbles?

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It could be a "team" costume. Each persson could be hiding inside am opaque blob inside the protoplasm. Or, a single person could hide inside the nucleus. Actually sounds pretty impressive if you could pull it off. Maybe you could get national TV coverage - that's the ticket!!

PvK

[Shrapnel]

Only way I found out about the game was through game reviews. I was looking for a good 4X game and thought Imperium Galactica 2 would be good, and stumbled across SEIV.

Got me interested anyway.

And never underestimate word of mouth. Specially over the internet. It becomes a marketing tool itself.

( check out http://gamerankings.com, good review site. Well, I like it anyway!)

[Loser]

Nope. MLM, all the way.

[oogs]

The only reason I heard about SE4Gold was because of PC Gamer. I read an article about some of the lesesr known publishers out there, and it mentioned a 4x game... so I figured I'd give it a try. $45 and several empires later, here I am!

I think that the best (and maybe even the cheapest) way of getting a game out there is by sending it to reputable sites/magazines that review games(PC gamer and Gamespot for example).

[Paul1980au]

You know i found the shareware Version of SE3 brought the registered Version. Found out about SE4 brought it and love it much improved lets hope SE5 is much more expansive and utilises increasin computer power much more. Until it comes out i would like to see more ongoing SE4 patches and upgrades say up to Version 2.5 ?

[TerranC]

Originally posted by Captain Kwok:
To be honest, I kind of like Space Empires as our little secret. I'd hate to see a bunch of low-attention span gamers come in and make all sorts of mischief.

I feel the same way; our own little treehouse, safely tucked away from the rest of the internet, away from internet cooties

[Baron Munchausen]

This is also called 'viral marketing' and is likely to get more and more difficult because of all the virus and spam problems plaguing the net. People will have to get more wary about cute emails 'from friends' and anti-spam/anti-virus filters will become more and more persnickety.

'Ordinary' marketing via the Internet is not that difficult or expensive anyway. MM just needs a truly excellent game and a few good reviews on the game sites. SE IV is good but not really excellent. It has some problems, like no way to control micro-management. The reason it got noticed by so many after the debacle of MOO 3 is that it doesn't suck as much as MOO 3. If it were really great it would have sold millions of copies with all the notice it got.

[ February 13, 2004, 02:45: Message edited by: Baron Munchausen ]

[dogscoff]

I've said it before and I'll say it again: Memetic marketting. You create an advert so cool/funny/entertaining that everyone emails it to their friends who
send it to their friends...

I recommend a little game: Druk-man or such ('mineral planets are the best!'). You stick a great big advert for SE5 on it and then release it into the wild. Within a month there could be thousands of potential customers checking out Malfador's site.

A few such games were created and posted here a while back. I remember there was a simple scrolling shooter that used graphics from SE4. Something along those lines would be ideal.

[dogscoff]

This is also called 'viral marketing'

I was going to write that in my post the first time 'round, but Last time I did that someone posted "I don't think it's a good idea to write viruses, even for marketting purposes" and the whole thread wandered off into definitions of viral marketting for a few pages...

[se5a]

adds in popular commics such as PVP. they do some prety funny adds. dotn know how much he would charge for a thing like that though.