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Bummer. Not bummer story - GREAT story - bummer Posts.
Let me explain. I look at the topic and see a new post. I think "Great! A new chapter!" and then I get disappointed that it's only a comment.
I'm not discounting comments at all (in fact, I'm doing one now), I'm just thinking it'd be nice to have comments posted elsewhere. But then I'd probably never read 'em.
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No no no! Comment Posts (and the "is it a new chapter?" anticipation you describe) are what keep a story thread alive between chapter Posts and keep interest in the story up. Trust me, authors need comment Posts.