A simple thank you

[Tim Brooks]

Murph:

I thought the real problem with Shrapnel was not their distribution - which keeps their costs down and lets them pay devs more, but their marketing.

We actually do alot of marketing - the PC Gamer Demo was how you heard about us right? The problem is we are dealing in niche markets, and there is no good way to reach the niches. You either have to pay alot of money through magazine ads to reach a small percentage of potential customers, or rely on reviews to do this for you. PCG or CGW wants close to $20,000 for a full page ad, and we reach mainly people that aren't even interested in our type of products. It just doesn't make sense to do this.

The hardest thing we do is try to find avenues to reach our niche customer base that is cost effective. The best ways we have found to do this is through paid search engine listings. Truth be told, the fans themselves (word of mouth) equates to more sales than anything we do marketing wise.