New cover?

[Tim Brooks]

st. patrick:

No offense taken, and you bring up a good point, as it regards reviews. Here is what we can measure:

Positive reviews garner the most immediate sales for a product.

Negative reviews the next most.

NO Reviews or very few reviews the least.

So, we would rather have alot of negative reviews than for a product to be just ignored by the media.

From my marketing days in college, we were told that there is no such thing as bad press. Press, even negative, makes people aware of who you are and what you have and, of course, it is free. I think the premise was, it may hurt you short term, but in the long run, people will remember your company/ product, and forget why they remember it.

I assume this premise is still in place, but of course marketing has changed alot. Advertising use to bring customers immmediately. Now, from my understanding, advertising is considered a more long term investment. You can no longer look at advertising as a quick fix for sales, but an investment in prouct identity.

Probably more information than you wanted to know...

[ October 17, 2003, 09:39: Message edited by: Tim Brooks ]