Ummh

[Dedas]

Have you seen the new ad for Dom3?

[Ballbarian]

[Cor2]

I don't get it and I don't like it, hope my wife doesn't see it.

[Omnirizon]

I think it may be an attempt to break away from the stodgy emotional homosexuality that plagues war games.

I think it merely substitutes emotional homosexuality with the emotional unisexuality that plagues every other video game though.

still it is nice to see the attempt. I don't find it offensive. Its unusualness in this sort of context (stodgy war/strategy game site) is kind of refreshing. I hope you and your spouses can all see the quirky humor in it. It's funny. Don't you like jokes?

[Sombre]

Reminds me of an advert for Golden Orb motherboard fans.

They had a naked female model sitting in a computer chair with her legs crossed covering her breasts with her hands, while a powerful fan blew her hair back. That was it, the whole advert. Golden Orb fans, buy them because LOOK A NAKED WOMAN.

Lazy, stupid, childish.


As for this advert, I have to go with Cor2. I don't get it. Why does this woman want Dominions 3? Generally speaking if you've made an advert where your product name is completely interchangeable with any other, you've messed up.

I want my Bacon Sandwich.
I want my Holsten Pils.
I want my Rotary Blender.
I want my Oxfam Donation Pack.
I want my Life Insurance Policy.
I want my Evolution Lancer.
I want my 2 Year Diploma.
I want my Bog Beast.

[Duncan_Frost]

Where can I see this advert?!

[Dedas]

Refresh this page until you see it at the top.

[Omnirizon]

your still not placing it in the correct context. of course the content is completely interchangable; but that's not the point.

This is all about medium and texture over content and substance. This is modernism attacking the established order of the enlightenment's orthodoxy. War/strategy games have always been very stodgy, orthodox, with a slight distaste for all of those "low" games of the masses; simplistic action games and such whose advertisements ARE flashy and suggestive. War/strategy advertisements are about how realistic they are, and portray pictures and symbols emphasizing their history, tradition, accuracy, and high quality.

Now here is Dom3's advertisement. What do you see? Is it WinBattle Tanks "We are so realistic the REAL army uses our game to train"? Nope. Is it Raging Tiger's or Falkland's emphasis on history, war, and battle? Nope. These are symbols of the War/Strategy orthodoxy. Dom3's advertisement is a woman looking back at you, legs in a suggestive position, asking for her Dom3. There is NO substance in that, but there isn't supposed to be. If you don't get it, it is because you are too caught up in the orthodoxy of war/strategy. It is all about the attack on that orthodoxy, portraying EXACTLY THE OPPOSITE of what war/strategy is all about.

I'm not arguing that it is a great idea to run that ad, but I think its point is to seperate Dom3 from the war/strategy orthodoxy. In that sense it is a very modernist ad; I think its imagery is deliberate, and not so shallow as people suggest. It is aware of and utilizing its context and medium.

[Edratman]

Nice picture, but I don't get it. Of course,all of us who don't get it already have the game so it is quite likely someone is smart enough not to aim the marketing at us.

Then again, it might be a picture of KO making Megapatch 3.20.

[thejeff]

Give me a break. Sexy pictures are not an attack on any kind of advertising orthodoxy.