Oh This Just Ticks Me Off!

Atrocities · #1 March 1st, 2004, 01:57 PM

Quote:

I really think that Shrapnel should get more agressive in their advertizing. They have many great games, and a whold world of potential clients that don't even know they exist.

Well said.

geoschmo · #2 March 2nd, 2004, 02:39 AM

Shrapnel has tried the advertising route before. They found they were spending a whole lot of money and getting little or nothing in return.

Quote:

Originally posted by David E. Gervais:
Word of mouth is a very good supliment to advertizing, but not a substitute.

Actually, word of mouth is much better for niche games like Shrapnel sells. Your typical gamer that will respond to an add is geared towards the more flashy graphics and whatnot that Shrapnel's games tend not to have. An add for a Shrapnel game isn't likely to catch their attention, and if it did, they are more likely to be disapointed then pleased when they try the games and realize they actually have to think to play them.

Quote:

Originally posted by David E. Gervais:
Heck, with the savings in bandwidth since the upload forums have been down they should have saved enough money to place full page adds in 2-3 magazines.

Wow! You either are seriously overestimating the cost of bandwith, or you have no clue what it costs to place an ad in a magazine. Or maybe you are just joking? Exageration for effect?

Siegebreaker · #3 March 1st, 2004, 03:07 PM

I have to agree.
Its sad, but Computer mags these days are cattering only to the cassual gamer, and occasionally to the hardcore RPGamer and FPShooter, but definitively not to Strategy or Tactical games/wargames/whatever.

I'm only interested in Strategy, and I haven't seen or heard of a mag that aims for this demographic group.
Maybe its too small to justify the investment?

The point is that people that play games like SE4 look for the latest news Online, not onpaper.

I would say that whatever the investment on ads may be, it should be Online, on gaming sites.

On the other hand, to contradict all the above, the first time I heard of this game was in Computer Game Magazine, when they sent us a demo CD with the Gold Demo for SE4, so there is not a clear cut of where the money works best for an 4X game like this one.

How about a poll in which every member of this forum can vote on where they heard first of SE4?

[ March 01, 2004, 13:08: Message edited by: SB ]

spoon · #4 March 1st, 2004, 05:21 PM

double post

[ March 01, 2004, 15:23: Message edited by: spoon ]

spoon · #5 March 1st, 2004, 05:22 PM

Quote:

Originally posted by Atrocities:
I have visited a few game sites and non of them have posted any news about the latest SEIV patch.

Maybe Shrapnel didn't tell anybody??? I did notice that they have a link to the patch over at avault.com.

[ March 01, 2004, 15:23: Message edited by: spoon ]

gregebowman · #6 March 1st, 2004, 05:25 PM

Maybe an updated demo could be released with the 1.91 patch included, and MM or Shrapnel could get that demo out to the PC game magazines to be included on their demo discs. Just a thought.

Atrocities · #7 March 1st, 2004, 05:25 PM

Shrapnel is very good at getting the word out about updates and new games. The word was out, they got it, but they just don't care about the games Shrapnel offers.

Hell I will pay for an add and run it in the local computer magazine if it will help sell SE IV! Crap its not that expensive up here... But nationaly, in one magazine like PC gamer, well that is about $1200.00 per one half page color add. (Could be wrong, but that would be logical rate. Easy enought to check too.)

You run an add that is a half page that lists your top selling games. Just get the word out, let the web site and the forums do the rest. (The Demos to.)