Interplay Going Under - .com.unity Forums

#13

July 25th, 2004, 02:46 PM

Azselendor Azselendor is offline

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Re: Interplay Going Under

Advertising costs a lot of money. Interplay spent a small fortune on it. It may not have pulled them over, but it is one bad business plan they had.

I think interplay just got too complacent with development and stopped making good games - or at least interesting games. They just kept cranking out games expecting to get thier royalities advance and to have thier publishers hand them money and cover development up front when they came knocking.

Then one day, everyone stopped answering the door when they came knocking.

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