There is no nation and no religion on earth that over the long haul makes a greater effort to inspire loyalty than the consumer megacorporations.
http://www.cocacola.com/ http://www.dialcorp.com/index.cfm?page_id=62
"I Use Dial Soap. Don't you Wish Everybody DID"
Lipton Tea -
http://www.unilever.com/
Ah those slogan wars...........