what about the future?

[Zeldor]

Why are you guys comparing it to different stuff? Furniture, electronics etc have high fixed costs. They can be lowered, but still take high %.

When it comes to software, fixed costs are very low. Maybe 10% tops. Other things are labour/marketing/desired income. Sure, it has to be divided between many people, but just selling a game does not take much time or money. You just sacrifice small fixed part. Rest is pure profit - costs of obtaining it depend on how good you are at doing business. If Shrapnel says they cannot lower it much [but Amazon can still sell it for $50 and free shipping] it just means their business model sucks and their costs are way too high.