Hershey's is the Microsoft of the chocolate business. To put things in perspective....
I work for Russell Stover Candies. We are the #1 seller of Boxed Chocolates (you know, like you give to your significant other, or the kind that Forrest Gump's mom always talked about. In fact, that was the brand of candies he had, if I'm not mistaken...). A while back, Hersheys kind of half-heartedly did a test to see if they could break into the boxed chocolate market. (Hershey's Pot of Gold, or some such thing). As a result, my factory recently came out of a 4 month layoff. (which my seniority spared me from).
I hate Hershey's. Of coarse, I'm not real fond of any chocolate anymore...